AN extraordinary general meeting of Marine Harvest shareholders today approved, as expected, the change of the company’s name to Mowi. The new name will now become effective from January 1, 2019.
Shareholders representing 225,055,360 shares, corresponding to 43.61 per cent of the share capital, were at the meeting in Bergen or represented by proxy.
Also present were the chairman of the board, Ole-Eirik Leroy, CEO Alf-Helge Aarskog, and CFO Ivan Vindheim.
The company revealed its surprise name change in Edinburgh last month, with Aarskog explaining that Marine Harvest was originally founded as Mowi by Norwegian aquaculture pioneers more than 50 years ago.
Marine Harvest plans to invest €35 million developing a global brand for its salmon, under the name MOWI, which will be launched into selected markets in the New Year. The aim is to achieve €1 billion in MOWI branded sales by 2025.
‘I am really excited that we are now taking the company to the next level,’ Aarskog said last month. ‘Through implementing our MOWI branding strategy, we can communicate our integrated value-chain from feed to the consumer’s plate.’
Picture: Marine Harvest CEO Alf-Helg Aarskog