SEAFOOD Week, which brought the industry and extra £18 million last year, is being repeated again this autumn.
The consumer campaign, which aims to boost the consumption of seafood in the UK through an eight-day celebration of the industry, made waves in 2015.
More than 80 brands and companies, including Young’s, Whitby Seafoods, Yo Sushi! and Loch Fyne, signed up as partners, alongside retailers such as Morrisons, the Co-operative and Aldi.
The Co-operative reported a ‘double-digit’ sales growth in seafood sales following the conclusion of Seafood Week 2015.
For every pound spent on Seafood Week 2015 by Seafish, the campaign returned an estimated benefit to the seafood industry of between £25 and £64 of additional retail sales.
Now even more companies are being called upon to come aboard for 2016 – to help make Seafood Week 2016 its most successful year to date.
Seafish released the 2015 results with 125 days to go until Seafood Week 2016, which will run from Friday, October 7 to 14, this year.
Mel Groundsell, corporate relations director at Seafish, said: ‘We’re blown away by these results, they clearly show the benefit that Seafood Week has had across the industry.
‘Seafood Week is about promoting and celebrating the seafood industry – and encouraging the public to eat more fish more often.
‘There are plenty of opportunities for businesses to take part in this year’s campaign and I would like to encourage companies from right across the supply chain to get involved.’