NORWAY is mounting another seafood related mission to China just weeks after its prime minister, Erna Solberg, led a large business group to Beijing.
This time it will be headed up by the fisheries minister, Per Sandberg (pictured), who is also taking a sizable seafood delegation with him. He is expected to try to build on some of the earlier successes of a few weeks ago.
China is already an important market for Norwegian seafood, but Sandberg says there is huge potential for further development in this sector.
‘The visit will be important to follow up the dialogue on the framework conditions for Norwegian seafood exports to China in the light of the normalisation of our political and diplomatic relations.’
The visit, due to take place between May 22 and 24, is part of a joint collaboration with the big Chinese e-commerce company called Alibaba.
There will also be a special seafood seminar in the capital when Norwegian exporters will meet up with a number of Chinese companies.
Sandberg, who will open the seminar, is also expected to meet Chinese political leaders and will sign a salmon protocol with the Chinese Veterinary Authority (AQSIQ).
The meeting with Alibaba is likely to be crucial for Norway’s salmon and white fish exporters who want their products to reach China’s rapidly growing middle class.
Alibaba is one of the world’s largest electronic retailers, generating more business than even Amazon and eBay. Its online sales are greater than those of all US retailers combined, including Walmart.
Valued at more than US $22 billion, it was founded in 1999 by entrepreneur Jack Ma, originally as a business-to-business portal.
Ma, who grew up in a dirt poor family during China’s harsher Communist days, recently made headlines when he met President Trump and promised to help create a million jobs in the United States. His personal wealth is estimated at $29 billion.