Marine Harvest (Scotland) has agreed a new six-figure sum to sponsor Scotland’s iconic indigenous sport of shinty, the game’s governing body, the Camanachd Association, has announced.
The three-year agreement extends the partnership between Marine Harvest and the Camanachd Association to 30 years and represents one of Scotland’s longest running sport sponsorships, as well as the largest single sponsorship investment in the sport to date.
The company, a long time supporter of the sport, will increase its investment and profile in shinty by adding title sponsorship of the Premier League (‘Marine Harvest Premiership’) to ongoing sponsorship of the National league and North/South area leagues.
The agreement also sees Marine Harvest continue its support for women’s and youth shinty, the Scotland Senior National Shinty Team, the annual Shinty/Hurling International match and the annual Shinty Awards night.
Jim Barr, president of the Camanachd Association, said: ‘This is great news for shinty and represents the largest single sponsorship investment in the sport to date.
‘The commitment of support shown by Marine Harvest over many years, and today extended for a further three, adds tremendous value to the continued promotion and development of our sport.
‘Shinty is an important part of Scotland’s sporting and cultural heritage and remains a key part of community life in many areas across the country.
‘The whole shinty community will be delighted that such a successful company continues to show such faith in our great game.’
Alan Sutherland, managing director of Marine Harvest (Scotland), said: ‘We are delighted to continue our support for shinty, having seen it thrive and develop at all levels.
‘We are very pleased to sponsor the Premier League and to continue our commitment to the Area and National leagues, as well as women’s and youth shinty.
‘Marine Harvest is 50 years old and is the largest salmon farming company in Scotland. Shinty is a great fit with the areas where we farm and process our fish and we are proud to be able to play our part in supporting the game.’
Stewart Harris, chief executive of Sportscotland, said: ‘We are delighted to see the partnership between the Camanachd Association and Marine Harvest continue.
‘The relationship is remarkable in the length of the association and level of commitment shown by Marine Harvest, something that is clearly delivering significant benefit to the continued development of one of Scotland’s most iconic sports.
‘We look forward to working with the association and their partners in the years ahead.’