THE Scottish Salmon Company has launched a new product at this year’s Boston seafood show.
Aimed at its export market, Lochlander Salmon has been developed exclusively by the company for premium restaurateurs, up-market hotels and top chefs in the US.
It is initially being introduced to the North American market, where demand for quality, traceability and Scottish provenance continues to grow.
The brand focuses on Scottish sea loch provenance, sustainable farming and excellence in animal care, said the Scottish Salmon Company (SSC), which recently became the first salmon producer in Scotland to be awarded Best Aquaculture Practice (BAP) certification for all its marine sites.
Lochlander Salmon is based on extensive research, with the SSC commissioning Ipsos Mori to conduct one-to-one interviews with leading chefs in New York City.
They confirmed that quality, freshness and authenticity of food supply were important.
The research also showed that chefs wanted to know more about how their food is farmed, to be proud of the food they serve and to have a brand name which communicated Scottish quality.
Scottish salmon exports grew by 35 per cent last year to £600 million. The US remains the largest market, with sales worth £193 million, followed by France (£188 million) and China (£69 million).
Since 2011, SSC’s exports have more than doubled and currently account for over half of sales.
Craig Anderson (pictured), SSC chief executive, said: ‘We are passionate about our Scottish provenance and bringing the finest quality Scottish salmon to worldwide markets.
‘We are extremely proud of Lochlander Salmon, which offers our export customers a premium quality Scottish salmon, raised for approximately three years on a rich marine diet with zero GMOs, hormones, steroids or chemical colorants in the feed.’
Seafood Expo North America in Boston runs from March 11-13.