Fish Update Briefing Friday July 1

WE’RE NOT ICELAND FOOTBALL TEAM, PLEADS STORE GROUP

STAFF at the Iceland frozen food and seafood retail chain were somewhat puzzled when they began receiving many messages of congratulations on Twitter this week – until they realised it was all about football, not food. The senders thought the retailer had something to do with the country which knocked England out of the Euro 2016 championships on Monday night. Iceland replied: ‘Guys, we are a supermarket and are not currently playing in the Euros. We are frozen food specialists’ – and then gave them the correct address if they wanted to send a message of praise.

MCDONALD’S SERVING UP LOBSTER!

LOBSTER and McDonald’s don’t immediately connect – until now. But if you live in New England in the US then you could be in for a treat. Some 600 of the fast food restaurants in the region have begun offering lobster rolls and sandwiches this summer. They are sometimes referred to as McLobster. McDonald’s said the rolls are filled with 100 per cent North Atlantic lobster meat, sourced from legitimate East Coast fishermen. The lobster is tossed in mayonnaise, then placed on a bed of shredded lettuce and served chilled on a toasted bun. They retail at $8.99.

NEW FROZEN FOOD CHIEF

THE British Frozen Food Federation has a new chief executive, John Hyman. He will succeed Brian Young, who was in the post for the past 10 years. Hyman, an experienced food industry professional, was previously UK group commercial director at Adelie Foods and has held senior roles at First Drinks, Dairy Crest, Heinz and Arla. He will start on August 17 and work alongside Young until he formally retires towards the end of 2016. The search for a new chief executive was announced last November by BFFF president Peter Allan at the federation’s annual lunch. Brian Young has been praised for his work in increasing membership, modernising the company structure and launching a range of new services.

YOUNG’S AIDS STILLBIRTH CHARITY

AS part of the Young’s Seafood award winning Fish for Life Corporate Social Responsibility Programme, every month staff members nominate and vote for a charity to donate £250 to a token scheme. This month David Uzzell nominated Sands, the stillbirth and neonatal death charity.  A representative from the charity, which helps thousands of bereaved parents each year cope with stillbirth or neonatal death of their baby, was welcomed  to Young’s Seafood’s  Ross House site in Grimsby for a cheque presentation ceremony. Sands was founded in 1978 after grieving mother and journalist Bel Mooney published an article in the Guardian detailing her experiences when dealing with a stillbirth in the British healthcare system.

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