SCOTTISH salmon farmer Loch Duart is to ‘fingerprint’ its fish to prevent the growing menace of food fraud.
The Sutherland based company has joined forces with traceability experts to create a means of verifying the origin of its salmon, which is sold to many of the world’s top restaurants and wholesalers.
The firm Oritain will deploy testing measures to trace elements that occur naturally at each farm and are absorbed by the salmon raised there. Further analysis creates a unique fingerprint.
The service will be provided from 2018 to stop unscrupulous suppliers trying to pass off other salmon as Loch Duart’s and help the company protect its brand.
The farmer will be able to audit at any stage in the supply chain and determine exactly where the salmon being tested originates from.
Loch Duart will be first fish farmer in the northern hemisphere to use this technology.
Managing director Alban Denton said: ‘Loch Duart’s really proud of our extraordinary tasting salmon which is asked for by name worldwide. If another salmon is ‘passed off’ as ours, consumers are being both exploited and misled.
‘Our distributors have told us that it happens; now we’re partnering with Oritain to ‘police’ the supply chain.
‘We’re determined to do everything we can to protect our world renowned brand and ensure that when people ask for Loch Duart salmon they can be completely certain this is what they are getting.’
Oritain UK executive director Rupert Hodges said: ‘Our pioneering use of forensic analysis allows us to not only identify the country and region from which the salmon we test is from, we can actually trace it back to the individual farm.
‘This means that from now on customers across the globe can be assured that when they buy Loch Duart salmon we can prove that it is what they are getting.’