CHILE looks set to follow Norway by wooing China and its massive market potential in its quest to sell farmed salmon.
In fact, some of the country’s industry leaders believe China will become the main market for its aquaculture products.
One such figure is Eduardo Goycoolea, CEO of New World Currents (NWC), Chile’s salmon industry body. He said in a recent interview with the Chilean website Salmonexpert that he was confident China would become an increasingly important market in the short term.
NWC has been talking to a number of companies with a view to increasing exports to the Far East.
‘It is difficult to give exact figures, but in 2016 the turnover reached $51 million and by 2017 that figure should increase by at least 20 per cent,’ said Goycoolea.
He added that China is now the fourth most important Chilean salmon market, after the United States, Brazil and Russia which cannot buy Norwegian salmon because of a political embargo.
‘The day that (Norwegian) ban is lifted China will move into third place for our salmon,’ he maintained. ‘My estimate is that China will be the biggest importer of Chilean salmon in 20 years.’
He also pointed out that Chile has a growing presence in other Asian countries such as Japan, South Korea and Thailand.