The Salmon Farm Protest Group (SFPG),organised the demonstrations outside approximately 250 supermarkets. Bruce Sandison, chairman of the SFPG and organiser of the protest, said:" The salmon farm protest is hopefully only the start of an international boycott of farmed salmon.”

Scottish Quality Salmon (SQS), condemned the protest as yet another ill-informed attempt to damage the livelihoods of thousands of people in Scotland in order to pursue its own outdated vendetta.

SQS Chief Executive, Brian Simpson, said "This group totally ignores the positive achievements of the Scottish salmon industry in recent years. We have been working actively and constructively with the four major wild salmon organisations in Scotland and the Scottish Executive to protect the long term future of both wild and farmed salmon."

The SFPG claimed to have had a positive public reaction. However, retailers reported that sales had not been affected by the hour-long protest and a source in Inverness said that most leaflets handed out there “seemed to end up in the bin”.

Ken Hughes, Communication Executive at SQS said that he believed the majority of the public would be clever enough to see that the information was deceiving, but added that it would be a shame if anyone stopped eating health beneficial salmon due to incorrect facts from SFPG. “They would be the losers.”

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