FOR the first time, Japanese consumers can buy sustainably-sourced fish carrying the Marine Stewardship Council’s (MSC)independent seafood eco-label.

“Japan is the second biggest consumer of fish worldwide and the country’s influence on the global seafood industry cannot be underestimated. A shift towards sustainable choices of seafood in Japan will have wide consequences, and providing sustainable choices for consumers is an important step forward,” said Rupert Howes, Chief Executive of the MSC.

Shoppers at the National Azabu supermarket in Tokyo were introduced to MSC-labelled Alaska salmon fillets in a ‘try it and buy it’ promotion explaining the MSC’s sustainable seafood programme and eco-label. The fillets come from the Alaska salmon fishery in the USA that meets the MSC’s strict environmental standard for sustainable and well-managed fisheries. They were processed by Kamewa Shouten Ltd and sold under the Bruce Gore brand for 840 yen per 220g (£ 3.96).

In February this year, the first Japanese fishery applied for certification under the MSC environmental standard, indicating that the influence of sustainable seafood is growing in the country.

www.fishupdate.com is published by Special Publications. Special Publications also publish FISHupdate magazine, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.

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