Consumers have not been aversely affected by negative media coverage regarding the sustainability of fish stocks, according to a new report by Seafish.
In recent years, the fishing industry has received considerable media exposure, especially regarding the sustainability of white fish stocks and the impact of fish farming. It has been difficult however to estimate the effect of this publicity on the purchase and consumption of seafood by consumers in Britain.
As a result, a study was commissioned by Seafish to explore the outcomes of such exposure. The key findings showed that overall, little behavioural change was evident among seafood consumers in the sample and publicity has had a limited impact on consumer purchase intent. The study also showed that Seafood is still widely regarded as a natural and pure food resource. The Seafish study concluded that any change in behaviour is generally confined to modification rather than rejection of seafood.
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