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The Scottish Shellfish Marketing Group (SSMG) will be exhibiting at this year’s Gulfood 2012 exhibition in Dubai in the United Arab Emirates as part of its first steps to establish markets in the Middle East for its premium ready-to-cook mussel-in-sauce range.
SSMG believes there is good potential to expand its portfolio of chilled and frozen ready-to-cook products into the Middle East, with a range that includes ‘Scottish Mussels in Garlic Butter’, ‘Scottish Mussels with Mediterranean Sauce’, and the award winning ‘Scottish Mussels in Thai Sauce’. All these products offer an excellent shelf-life and use premium Scottish rope-grown mussels that are cultivated by SSMG member farms on the West coast of Scotland and Shetland.
Stephen Cameron, SSMG managing director, says: “We see the Middle East as an exciting new market for Scottish rope-cultivated mussels that offers good potential for growth. We will be attending the Gulfood expo to showcase our range of mussel-in-sauce products and we are looking forward to meeting with food buyers from the region.”
SSMG is the UK’s premier producer of farmed mussels and supplies some of the world’s leading retail and foodservice companies. SSMG mussels became the first farmed seafood in the UK to achieve the prestigious Friend of the Sea certification providing independent confirmation of the sustainability of its aquaculture operations. SSMG farms have also successfully completed the pre-assessment phase for the flagship Marine Stewardship Council standard. Farms are now currently undergoing the full MSC assessment process with completion due shortly.
SSMG will be exhibiting on stand number D3-34 at Gulfood 2012, which takes place from 19-22 February in Dubai.
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