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Chip Awards 2012, with the winner announced at the grand final in London on 17 January 2012. They will then get the chance to see their product developed and taken to market by the King Frost team.
Today (18 November 2011) the annual National Fish and Chip Awards announced the return of the King Frost challenge which invites independent shops to design a new frozen food product for the fish and chip market.
The challenge, sponsored by King Frost, is open to all of the independent finalists of the National Fish &
For 2012, the Challenge returns with a twist: this year’s finalists must design a product aimed at the children’s market:
Haddock, mackerel, cod or squid?
Can you encourage the Great British kid?
To choose the fish, because it’s nice
And mum be happy with the price?
So sharpen your knives, sharpen your thoughts.
Use species from mongers, lochs, docks or ports
Present to our kids your new fish dish creation
Then deliver it proudly to the Great British nation
The product can use any species of sustainably sourced fish providing a unique test and encouraging further creativity from the entrants.
Last year’s winner Scooby Snax in Brightlingsea, will see their product, King Frost Regal Lincolnshire Fish Cake, launch into the frozen food market in January.
Samantha Howard of award sponsors King Frost, said: “Last year was the first time we ran the King Frost Challenge and after an overwhelming response from the independent shops we are delighted to announce its return for 2012.
“After the outstanding quality of results from last year it made sense to narrow the contest to focus on the challenging children’s market in which there is an area for growth.
“The shops invited to take part in this challenge uphold some of the highest standards in the industry and deliver quality food and service to customers on a daily basis. We are proud to be sponsoring this award and look forward to congratulating the winner at the finals in January.”
Organised by Seafish, the authority on seafood, the National Fish & Chip Awards is in its 24th year and serves as a showcase for excellence within the industry, which is constantly evolving to meet consumer demands. The awards focus not only on taste, but also recognise sustainable approaches, species choice, nutritious value and promotional excellence.
With over 250 million fish and chip meals sold each year from over 10,500 shops across the UK, fish and chips remains the nation’s favourite takeaway. Devotees can tuck into their fish and chips knowing that they contain 36 per cent less calories than a chicken korma and pilau rice, and 42 per cent less fat than a doner kebab with pita and salad. Recent studies also showed that fish and chips had the lowest salt content of all the takeaways tested.
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