|
THE Leroy Seafood group has moved into the Dutch seafood market in a big way. Lerøy Seafood Group ASA (LSG) has agreed to purchase 50.1 per cent of the shares in RodeBeheer BV (Rode) in The Netherlands for a total of 15-million euros.
Rode is one of the leading producers of processed seafood in The Netherlands, including a wide range of smoked, marinated and freshly packed products, as well as frozen products manufactured using Norwegian salmon.
Leyroy says that with its well established customer network within European grocery chains, as well as airline and other large-scale catering operations, Rode is a company that fits well with Leroy's strategy to develop the Group's global sales network. In 2010 Rode had a turnover of 50.6 million euros with an operating profit of 3.9 million euros and profit after tax of 2.8 million euros.
The company has 87 employees and is located in the important Dutch fishing town of Urk. Leroy and Rode have been co-operative partners for many years, and the Norwegian group said it was looking forward to working with Rode's skilled managers in order to develop the company further.
Leroy said: "The decision to become the majority shareholder in Rode is an important step in the continued development of LSG's market strategy aimed at concentrating on independent local units centrally placed in important seafood markets."
Proximity to the market offers opportunities for greater flexibility and improved service in relation to the Group's customers. With its central location, Rode is well suited as a supplier of high quality seafood to customers in important markets such as the Benelux countries, Germany and France. The acquisition will also add a broader product range to our already established European sales and distribution network.
Leroy, which this year will produce 155,500 tons of salmon and trout (gutted whole fish) in Norway and Scotland, now has a presence is 11 countries including the UK, US, France and China.
Should people be 'stimulated' to eat white fish alternatives to cod?


