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JOHN West, whose tinned salmon has been a familiar sight on Sunday tea tables for decades, is this month rolling out a new range of pole and line sourced tuna products as part of its sustainability drive.
The introduction of the new range is a significant investment for John West, one of the UK’s leading canned seafood manufacturers, which places sustainable fishing at the heart of its business around realistic, achievable targets.
In July, Fishupdate reported that John West had announced it was committing itself to sustainably caught tuna. This week's announcement brings the first details of how it will be done.
The new pole and line range will be available on shelf in a number of leading retailers in the UK from now onwards with cans carrying a specific pole and line logo to differentiate the catch method.
Paul Reenan, Managing Director John West, said: “Providing the UK consumer with this branded choice of pole and line caught tuna forms one important part of our wider sustainability and traceability agenda.”
Currently, all John West products display detailed information to guarantee the very highest standards of traceability, including the species and the ocean where it was caught.
The introduction of a John West branded pole and line range forms part of a staged sustainable sourcing tuna programme which has been developed in consultation with Greenpeace and a wide range of industry experts.
The range will deliver upon John West’s commitment to source 25 per cent of its UK sales of tuna by pole and line by the end of 2012. This will increase to 50 per cent by the end of 2014 and by the end of 2016, 100 per cent of John West’s UK sales of tuna will be sourced by a mixture of pole and line and / or purse seine “FAD-free” (fish aggregation devices) sustainable catch methods.
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