DKSH, the leading Market Expansion Services Group with a focus on Asia, and Xyrex Ltd., a part of the EFH Group and leading manufacturer of cutting edge products for the fishing, seafood processing, and aquaculture industries have entered into an exclusive distribution partnership for Vietnam.
Scotland-based Xyrex Ltd., a leading global provider of innovative products for the fishing, seafood processing, and aquaculture industries, and DKSH’s Business Unit Performance Materials, a leading specialty chemicals and food ingredients distributor, have signed an agreement that covers the distribution of the entire Xyrex product range in Vietnam. DKSH runs a dedicated sales and marketing organization in this market, offering first-class Market Expansion Services with the capability to effectively distribute Xyrex across the industry.
The Xyrex product range (Xyrex Prawnfresh, Xyrex Ice-Active, Xyrex P3-Plus, Xyrex U500, Xyrex Xyresan) is specially designed to slow down bacterial spoilage in finfish and melanotic blackening in crustaceans, ensuring seafood that is fresher and has a longer shelf life. Fully approved by a number of leading regulatory authorities, the products can significantly increase the value of harvested fish and shellfish.
DKSH has been active in the Vietnam seafood industry for several decades. The Swiss-based Market Expansion Service leader has very strong relationships with Vietnamese seafood processors and is highly committed to provide safe and high-quality seafood processing and sanitation ingredients to the market.
John Davis, Director of Xyrex Ltd, said: “The collaboration with DKSH marks a significant point in our strategy for growth in aquaculture, and we look forward to a mutually successful relationship with DKSH and growing our market share in Vietnam.”
DKSH is the leading Market Expansion Services Group with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets.
With 610 business locations in 35 countries – 590 of them in Asia – and over 23,000 specialized staff, it is one of the top 20 Swiss companies ranked by sales and employees. In 2010, DKSH generated a transaction value of nearly CHF 10 billion.
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