GRIMSBY was toasting its biggest celebrity catch yet - Britain's best loved TV chef Jamie Oliver, who has teamed up with Young's Seafood.
For the first time, Jamie Oliver is launching his own frozen fish range with Young’s Seafood Limited to champion high quality, sustainable alternatives to species like cod and haddock. The Jamie Oliver by Young’s range - featuring MSC-certified pollock fish fingers and crispy salmon & pollock fishcakes – will be made in Grimsby and goes on sale nationwide next month. Many of the products will be produced in Grimsby, sustaining local jobs.
Jamie Oliver said: “Fish is delicious and good for you but, as most of us know, we need to be careful about over-fishing. What I’ve done with my range by Young’s is focused on delicious, convenient favourites like fish cakes and fish fingers but I’ve made sure that we’re using sustainable fish so the mums and dads can buy a great product with no nasties.”
Jamie added: “There might be people saying ‘why has Jamie gone into frozen?’ My fish with Young’s is frozen within a matter of hours of being caught – at its best - locking in all that fantastic flavour, no mucking about and as usual, I’ve been all over the recipes making sure we’re using chunks of fish and not minced fish. It’s about making simple, delicious food accessible and affordable without compromising on the environment.”
Natasha Gladman, marketing director at Young’s Seafood Limited, said: “Young’s has been producing seafood for more than 200 years and we’ve long been committed to sustainable fishing as the industry leader. It was a natural meeting of minds working with Jamie on his range, and we’re delighted with the results. We’ve really been driven by our shared passion for fish stocks for the future and improving the nation’s diet.”
Steve Norton, chief executive of the Grimsby Fish Merchants, said: "This is great news for the port and for the seafood industry in general. It also helps to put Grimsby on the map. I welcome anything that promotes good seafood. It has been proven in the past that celebrity chefs can do a lot for the industry."
The sustainable fish used in Jamie Oliver by Young's includes Wild MSC Alaska pollock and Wild MSC Alaska salmon, along with Scottish landed North Sea whiting.
The full "Jamie Oliver By Young's " product list is:- 2 crispy salmon & pollock fishcakes with a hint of basil & Parmigiano Reggiano cheese; 2 crispy pollock fishcakes with oozy Cheddar cheese & juicy sweetcorn; 2 crispy pollock fishcakes with a sprinkling of chives & a dash of cream; 2 crispy smoked whiting & pollock fishcakes with oozy Cheddar cheese & spinach; 2 crispy salmon fishcakes with zesty lemon, fresh parsley & a little kick of chilli; 4 mini crispy pollock fishcakes with oozy Cheddar cheese & juicy sweetcorn; 4 mini pollock fishcakes with crunchy parsley breadcrumbs; 4 mini salmon & pollock fishcakes with a splash of lemon & a hint of parsley; Pollock fish pie with chunks of wild Alaska pollock fillet& juicy peas in a creamy cheese sauce, topped with my carrot & potato mash; Salmon fish pie with chunks of wild Alaska salmon fillet and broccoli in a creamy cheese sauce, topped with my smooth potato mash; Salmon & pollock fish pie with chunks of wild Alaska salmon &pollock, juicy sweetcorn and tasty spinach in a creamy cheese sauce, topped with my sweetcorn & potato mash; Fish fingers made with 100% Alaska pollock fillet, wrapped in my naturally golden crumb.
Should people be 'stimulated' to eat white fish alternatives to cod?
