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The UK’s leading independent seafood supplier has given one of its most popular brands a new look.
County Durham-based Cumbrian Seafoods, which supplies products to all the leading supermarket chains, has redesigned the packaging of its Perfect Catch range, to reflect a more contemporary style.
The Perfect Catch selection includes family friendly offerings ranging from traditional fish and chips, breaded chunky cod and a seafood medley and its new packaging and photography has been designed to give it even more appeal.
The range, which is sold at Asda, Morrisons and Tesco, is targeted at offering a solution for family mealtimes and with that in mind the new packaging shows a serving suggestion to entice consumers to use the product.
“The new look packaging for Perfect Catch has been created to give it real ‘kerb appeal’ to customers,” said Russell Moore, New Product Development Manager at Cumbrian Seafoods.
“We believe that the eye-catching and contemporary look will make the product range stand out with consumers looking for family meal solutions.”
Perfect Catch is one of a number of ranges produced by Cumbrian Seafoods which also includes Ocean Pure and For The Love Of Fish which is sold exclusively through Morrisons and features a range of exotic, spiced fishcakes.
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