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British retailer Sainsbury's says its canned tuna sales rose 15 per cent in the fourth quarter of 2010, which was attributed to a change in its tuna sourcing policy.
In its annual report, released on Tuesday, Sainsbury's said it moved all its own-brand canned tuna to pole and line caught in 2009, which enabled the company to be rated No. 1 by Greenpeace for responsible sourcing this year.
“We have since seen tinned tuna sales rise by nearly 15 per cent in the final quarter. We also announced that all tuna used as an ingredient would be moving to pole and line caught by the end of January 2011,” said the company.
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According to the retailer, tuna is its third biggest-selling fish in its stores and it expects to see 1,500 tonnes of fish move to the more sustainable catch method every year.
“More than ever, customers expect high ethical standards in our sourcing and this is shown in our sale figures. For example, having been rated by Greenpeace as the best UK retailer for sustainable tuna and, through wider recognition of our sustainable sourcing methods, sales of our tinned tuna rose by nearly 15 per cent in the final quarter alone”, said the company in its report.
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