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Nikwax® introduces Landmark New Waterproofing Formula: TX Direct® 11.1
The world’s No. 1 waterproofer just got better. As the global leader in environmentally safe aftercare and waterproofing solutions, Nikwax® announces the introduction of a ground-breaking reformulation to its leading waterproofing product. The new TX.Direct® version 11.1 lasts up to five times longer and provides exceptional water-repellency for outdoor clothing. So instead of throwing away your sponge-like waterproof jacket, you can extend its useful waterproof life, conserve resources, save the cost of replacement, save the planet – and what’s more, stay drier longer!
‘Nikwax® is committed to constantly improving our products,’ says Nick Brown, founder and MD of Nikwax®. ‘We provide consumers with the highest performing aftercare solutions that make the lowest environmental impact. Whether your next adventure has you charting the seas, scaling peaks, or walking local trails, the new TX Direct® 11.1 will keep you warm, dry and comfortable.’
Tests prove that the new TX.Direct® 11.1 offers:
- Water repellency that exceeds acceptable industry standards by 50 times
- Water repellency that withstands more than 40 washes in the laboratory
- An environmentally easy-to-use, safe, non-fluorocarbon, non-flammable, waterproofing solution that needs no tumble drying to be fully effective
- Protection against both salt and fresh water – important for sailors!
NEW Nikwax® TX.Direct® version 11.1 will retail at Ł8.25 (300ml).
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