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All too often we have heard the excuse, ‘We are too busy selling to consider or review our marketing activities’, which some companies may think is an acceptable admission.
This reluctance to review how a company markets its products or services can either be attributed to the fact that the word marketing may not be fully appreciated and can be thought of as meaning a commitment to expensive advertising campaigns. On the other hand, it maybe that companies are set in their ways and reluctant to accept change or do not have the ‘man-power’ or marketing experience to clearly identify and formulate marketing plans.
Long established, marketing specialist B C Marketing has used its 35 years of experience to assist companies in providing a professional ‘marketing overhaul’. Working with companies to identify key objectives, they look to formulate strategies to achieve these goals and present proposals for a practical marketing communications campaign in line with agreed budgets.
B C Marketing Director, Eddie Collins commented, “Marketing looks at all influencing factors in order to engineer positive sales contacts. You should review your product range, customers and competitors in order to ensure that you are targeting the right market and then use this information to focus any campaign to achieve your business objectives.
It isn’t just about advertising, but formulating a strategy that supports a sales team by creating market awareness using the most effective communications tools such as creative advertising and sales literature, public relations, direct mail, exhibitions or telemarketing etc.
Maintaining existing customer service and loyalty is just as important as developing strategic action plans to source and generate new sales leads.
All too often companies have a knee-jerk reaction to implementing marketing actions when sales are depressed, which is a bit like the old saying of ‘responding when ‘’the horse has bolted!’
Successful marketing is often attributed to continuity of exposure, where scheduled activities and controlled expenditure takes place throughout the year and contributes to retention of the company name, product and services. Any campaign should be monitored on a regular basis, reviewed and redirected if necessary in order to optimise on the budget and investment in marketing.
At B C Marketing, we have established long term working relationships with many of our clients and hold scheduled and regular meetings throughout the year to ensure that we proactively market the company. It is important that we work closely as a team as our success is also determined by the client’s commitment to support our efforts and provide all too important feedback.
It is never too late to review a company’s marketing activity and sometimes a fresh pair of eyes can provide a more focused and pro-active approach to marketing your Company.”
Why don’t you take the first step towards reviewing your Company’s marketing activities and contact B C Marketing to discuss how they can assist.
Reader Enquiry Contact:
Eddie Collins MCIM - Director
B C Marketing Ltd.,
7 Eastway Business Village,
Olivers Place, Fulwood Preston. Lancs PR2 9WT
Tel: 01772 654654 Fax: 01772 652233
E.mail: eddiecollins@bcmarketing.co.uk
Website: www.bcmarketing.co.uk
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