|
SAINSBURY'S, Britain's third largest supermarket group has helped the Marine Stewardship Council to tip the scales on sustainable seafood this week as its peeled, frozen prawns were announced as the 7,000th MSC eco-labelled product worldwide. Sainsbury's says growth in MSC eco-labelled products has rocketed over the past four years doubling, on average, every 12-15 months.
Ally Dingwall, Sainsbury's aquaculture and fisheries manager, said: "We are the largest retailer of MSC certified fish in the UK with over 75 lines and we have done more than any other retailer to source our fish in a sustainable and responsible way. We would like to congratulate the MSC on reaching 7,000 lines and would encourage other retailers to follow Sainsbury's lead in sourcing MSC certified fish."
"Sainsbury's have led the UK field with over one in ten of their seafood products now bearing the MSC eco-label and I am particularly pleased that our 7,000 product is Sainsbury's own-brand, said MSC UK manager Toby Middleton.
Mr Middleton added: "Consumer Interest in MSC certified fish has rocketed over the past two years with recent figures showing a 60% increase in recognition of the MSC ecolabel in the UK. Nearly one in five people now recognise the MSC ecolabel. Much of that increase in recognition is the result of joint marketing work with leading retailers like Sainsbury's." In total, over 230 fisheries are engaged in the MSC programme with 98 certified and over 130 under full assessment. Another 40 to 50 fisheries are in confidential pre-assessment.
Should people be 'stimulated' to eat white fish alternatives to cod?
