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THE CHINESE and Indian meals takeaway pack has been popular in UK supermarkets for a long time - now it is coming in fish form thanks to a new initiative by Young's.
Continuing its major new product drive, the Grimsby-based company has added the Family Takeaway Pack to further extend the appeal of frozen fish, along with two other products Young’s Breaded Cod and Haddock Fillets.
The company expect the takeaway pack - which sells at for just under a fiver - to become a big favourite at family get-togethers and TV viewing sessions such as X-factor and sports programmes.
Young’s Chip Shop Family Takeaway is a convenient, complete meal solution for the whole family that also broadens the appeal of the Chip Shop range to teenagers and young adults. It comprises a box of Chip Shop favourites including four battered fish fingers; four basa Mini Fillets; four fish cakes and an accompaniment of chunky chips. All the products in Chip Shop Family Takeaway are coated in Young’s crisp bubbly batter and also contain less than 3 per cent saturated fat. It’s a quick and easy option for families and ideal fuel for the popular ‘Big night in’ phenomenon.
Meanwhile, following the launch of Young’s breaded Salmon and Basa – and recognising the need for more mainstream species in breaded fish - Young’s Breaded Cod and Breaded Haddock Fillets are designed to stimulate consumer interest and grow the category. The cod and haddock fillets are coated in crispy breadcrumbs made from freshly baked loaves. They are intended as a healthy meal alternative for the whole family, containing Omega 3 and being low in saturated fat.
Yvonne Adam, Young’s Brand Director, said: “These range additions are part of our big new product push for the autumn. We see our Breaded Cod and Haddock products filling a real need in the breaded market for something more mainstream which appeals to families. Consumer panel research has also shown that the Chip Shop Family Takeaway concept was hugely popular with fish lovers and is a genuinely different offering within the frozen category.
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