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YOUNG'S Seafood has launched a new range of premium fish dishes intended to start the biggest category shake-up of the year. Called Young’s Fishmonger’s Choice the new range is designed to overhaul existing perceptions of frozen fish as well as presenting strong competition to the chilled equivalents already available on the market.
It has been developed with help from award-winning restaurateur and fishmonger Mitch Tonks.The chef inspired recipes use only quality ingredients including prime cod and haddock loin; the finest part of the fish.
The company says that to complement the delicate taste of the fish, Tonks has worked seamlessly with Young’s seafood chefs to develop recipe combinations which work in harmony with the natural flavours of the fillets.
Young’s Fishmonger’s Choice consists of two unique, single-serve recipes: Prime fillet of Atlantic cod with roasted garlic, herbs and sun dried tomato (160g); and Prime fillet of Atlantic haddock in a mild chilli and lemon dressing (160g).
Sealed in a unique Flavour-Lock PouchTM - developed by DuPont Teijin Films and the very first of its kind in the UK - the innovative and modern packaging replicates age-old cooking methods by acting like a roasting bag to evenly steam and bake each fillet whilst retaining the natural moisture and flavours of the dish. Unlike conventional methods currently on the market, including plastic wrapping and plastic containers, each product is partially vacuum-packed to remove air and reduce the effects of oxidation, which can lead to the deterioration of frozen food.
Fishmonger’s Choice is aimed at consumers who enjoy good quality food, are confident cooks but generally lack the expertise and confidence to cook fish at home. The product is designed to be cooked straight from frozen, either in the oven (30 minutes) or the microwave (4-6 minutes) to ensure consumers can enjoy fabulous tasting fish in minutes.
Yvonne Adam, Young’s brand director, said: “As the experts in fish, it’s our responsibility to continually develop new, great tasting, consumer-centric products that will allow more people to enjoy the many benefits and variety of flavours that fish has to offer and make it easier and tastier for them to eat fish twice-a-week as recommended.
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