Agriculture  Minister Gerry Ritz and Fisheries and Oceans Minister Gail Shea have jointly  an investment of over $1 million for the Canadian Aquaculture Industry Alliance  to promote the high quality and diversity of their products globally.

Mr Ritz said: "We know we have the best seafood in the world. This investment will help drive that message in the global marketplace and put more of Canada's great seafood products on kitchen tables around the world."

Gail Shea added: "Canada's seafood producers and processors depend on exports.International trade creates more than just revenues for the sector, it creates industry stability, jobs and prosperity for all Canadians."

New promotional activities will feature the high quality and safety of Canadian salmon, mussels and sablefish to increase international sales. The marketing initiatives include a salmon public relations campaign, an in-store tasting program for farmed mussels, an industry-wide promotional tour for mussels and outgoing missions of industry representatives.

Ruth Salmon, Canada's Aquaculture Alliance executive director, said: "Today's announcement is great news for the growth of the Canadian aquaculture industry. With this funding, our industry members can continue to deliver the powerful message to international markets: that Canada is a world leader in the environmentally sustainable production of high quality farmed seafood products.

This $1.2 million investment is provided through the AgriMarketing programme, which helps producers and processors to increase exports of Canada's safe, high-quality products around the world. The programme provides funding to implement long-term international strategies which include activities such as international market development, consumer awareness and branding and industry-to-industry trade advocacy.

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