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For New Zealand salmon producer NZ King Salmon there’s been a silver lining to the grey volcanic cloud that descended on Europe in April.
When flights to and from the continent were cancelled because of fallout from the eruption of Iceland’s Mt Eyjafjallajokull, the New Zealand company stepped in to meet urgent fish orders in the Middle East and Asia.
Company sales staff had arrived at work on a Monday morning to find fax machines and emails brimming with salmon orders. Air shipments of Atlantic salmon from European suppliers had been grounded.
NZ King Salmon CEO Grant Rosewarne says customers in Dubai, Bangkok, Singapore, Osaka and Tokyo all upped their orders substantially because of the groundings.
“Dubai’s order was 100 times the norm while the other orders doubled,” Mr Rosewarne says.
Fortunately NZ King Salmon was able to fulfil the urgent orders by doubling its daily harvest early in the week- an extra 10,000 fish - and by putting on an extra shift.
Mr Rosewarne says the orders were great news in terms of sales and the company was pleased to be able to help out its valued customers in times of need.
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