A new marketing campaign has been launched to promote Label Rouge Scottish Salmon to discerning European consumers as new figures show sales of the premium product leapt 19 per cent to record levels in 2009.
Scottish Quality Salmon (SQS) has announced that sales of Label Rouge Scottish Salmon rose to 7,251 tonnes from 6,099 tonnes in 2008, with support from the Scottish Government through a European Fisheries Fund (EFF) grant.
First Minister Alex Salmond launched the campaign in Paris alongside Scott Landsburgh, Chief Executive of SQS and Scottish Salmon Producers' Organisation, and Michel Blanchet, President of the Master Chefs of France - one of the world's most highly-starred groups of culinary experts.
The First Minister said: 'Scottish salmon was the first non-French food to receive the highly-prized Label Rouge designation and the product has recently achieved the milestone of the export of 20 million fish since it first received the prestigious accolade in 1992.
'It is an ideal time to launch a fresh campaign that can reach out to discerning chefs and consumers in France and beyond. The Scottish Government is very pleased to support this latest initiative which will showcase Scotland's reputation for fine food and drink and secure Label Rouge Scottish Salmon's continued place at the top table of world cuisine.'
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