One of Europe’s biggest seafood businesses - the Findus Group, which includes Young’s and The Seafood Company – has signalled a big stepping up of its marketing agenda with the appointment of Leendert den Hollander to the new group role of chief marketing officer with substantial international brand marketing and business experience, Leendert joins the Findus Group after 15 years with Procter & Gamble
His move, the latest in a series of key managerial and marketing appointments in the past 18 months, is a clear signal of the intention to further grow both the already highly successful Young’s and Findus products brands.Together Young’s Findus and The Seafood Company have a combined turnover of £1.1 billion and employ more than 8,000 people in England, Scotland and Europe.
He has worked across multiple product categories and brands and has experience at regional, country and global level. Most recently, he was global director of Household Cleaners, based in Geneva.
Chris Britton, chief executive of the Findus Group, says: 'Leendert is a senior marketeer who has managed many famous brands and has an outstanding track record in driving category changing innovation.
'He will play a vital role in helping the Findus Group step up its marketing agenda - bringing new focus to our core development programme, leveraging consumer insights and driving innovation. I am delighted to welcome him to the team.'
In his previous role, Leendert den Hollander was responsible for defining and implementing a global strategy for the worldwide portfolio of Proctor and Gamble cleaning brands.
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