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THE aroma of fish and chips is Britain's favourite smell, a detailed new study has found.
What comes from deep friers all around the country was well ahead of expensive French perfume, frying bacon and freshly baked bread.
The dish, which is also listed as the nation's favourite dish, has topped the survey of 3,000 people, which asked Brits to rate their most loved smell. It was commissioned by Finish Lemon Sparkle dishwasher products.
Fish and chips was the overall favourite scent, but when it came to the smell that is cleanest and freshest, the majority of people rated lemon as top. Public toilets and bad breath were voted the smells people hated most.
Researchers also found more than 53 per cent of people felt happy said the aroma of fried fish also helped them to relax. The scientific theory is that the aroma of fish and chips triggers a mouth-watering sensation in preparation for digestion.
Professor Tim Jacob, a scent expert at Cardiff University, said: "The sense of smell connects the deep subconscious regions of the brain and triggers different emotions and behaviours."
Douglas Roxburgh, of the National Federation of Fish Friers, said: "These results don't surprise me at all.When you walk past a chippy it's the selling point for the shop. You get the smell of the frying fish and the vinegar - and if that doesn't make your mouth water and perk you up, then I don't know what will."
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