Plimsoll has produced a financial health check for each of the top 375 companies in the UK fish merchants' industry. It reveals that consolidation is essential as supply is outstripping demand. All companies are having a difficult trade off between protecting margins and appeasing price sensitive customers.

Plimsoll has rated each of the UK’s largest Fish merchants companies into one of five financial ratings based on their overall financial performance. Ratings have been given as Strong, Good, Mediocre, Caution and Danger.

Strong : 162 The best performing in the market

Good : 49 Improving financial performance

Mediocre : 52 In transition, a make or break year

Caution : 37 A weakening financial position

Danger : 75 Need to change in order to survive

David Pattison, senior analyst on the project, comments “A great deal has been written on the general slow down in the UK, but until now no one has measured the impact on the fish merchants market and crucially who is most exposed.”

Of most concern are the 75 firms who have been rated as Danger. These firms are being hit the hardest. The numbers are stark - profit margins falling to only 0% of sales, and the majority of companies in this classification are making a loss. Most are taking on debt at an alarming rate simply to cover costs.

He continued: “I think these figures just prove the point that we have all been aware of that a period of consolidation is long overdue. Bit by bit the weaker players will be removed from the market.”

A period of consolidation will obviously have consequences, aside from the obvious job losses. The report suggests that up to 94 companies might need to shed jobs. For some businesses as many as 30% of the payroll may have to go if the company is to survive.

“These companies (those rated danger) must put immediate plans in place to start to trade their way out of their problems. Cutting costs, jobs and even turning unprofitable work away- stringent measures must be put in place before it’s too late. Currently the owners are sitting on an ‘unsellable’ asset and are woefully exposed to acquirers who are ready to snap them up for next to nothing.”

Those companies rated as ‘strong’ and ‘good’ offer some room for optimism. Benefiting from stronger business models and tighter financial management these companies are ideally placed to benefit from the fall-out in the market.

This special edition of the Plimsoll Analysis exposes all the names, details and financial performance of the UK’s leading Fish Merchants firms. It also includes a future snapshot on each company demonstrating how each might survive this period of consolidation. It names those companies that are set up gain the most and those that need to retreat or sell up.

www.fishupdate.com is published by Special Publications. Special Publications also publish FISHupdate magazine, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.

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