As a result, the total sum of grants awarded has increased by 30 per cent to £100,000.

A total of 17 grants have been distributed to 12 processors including The Seafood Company, Cumbrian Seafoods, New England Seafood, Falmouth Fishselling and Coldwater Seafood UK.

Chris Stevens, commercial manager at Seafish said: “It’s encouraging to see so many processors getting behind Seafood Fortnight.

"We were particularly impressed by the processors collaborating together to maximise the impact of the ‘2 a week’ message in the multiple grocer sector.

“Activity suggested by the processors varies from point of sale posters and gondola ends to raise awareness of the seafood offering in supermarkets, to competitions among retailer staff to create recipes and ideas to encourage customers to eat ‘2 a week’.”

Cumbrian Seafoods, which supplies Tesco, ASDA and Morrisons is planning a major POS campaign with posters and floor stickers.

Iain Lowrie, their category development manager said: “Seafood Fortnight is an ideal time for us to support the retailers in boosting seafood sales.

"The ‘2 a week’ theme is an important health message for consumers and our activities will help drive the category and raise awareness of some of the fabulous seafood products available.”

Seafood Fortnight runs from September 5-21 and will encourage people to eat the recommended two portions of seafood a week, drawing attention to the huge variety of different species available.

Consumers will also be reminded of the importance of buying from sustainable sources and the good work the seafood industry is undertaking to ensure its strong and healthy future.

For further information log onto www.seafish.org/2aweek

www.fishupdate.com is published by Special Publications. Special Publications also publish FISHupdate magazine, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.

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