The label templates have been created following consultation with the Seafood Fortnight steering group, where key industry contacts have been working together to maximise the ‘2 a week’ message.

Ian Frostick, retail sales director from Lyons Seafoods, one of the industry’s leading processors and a member of the steering group said: “We spent a lot of time developing the best layout and style for the labels and are confident we’ve come up with something to suit businesses of all sizes.

"The ‘2 a week’ logo is already being recognised by consumers and these labels will give maximum stand out, ensuring people are reminded of the importance of eating two portions of seafood a week.”

For more details, or to place orders for the labels contact Billy Armitage on 07824 848083 or billy.armitage@skanem.com

Seafood Fortnight runs from September 5-21 and is an excellent way to help drive seafood sales, say Seafish, as well as raising awareness of the importance of eating ‘2 a week.’

www.fishupdate.com is published by Special Publications. Special Publications also publish FISHupdate magazine, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.

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