Phil Vickery, Nick Nairn, Brian Turner, Mitch Tonks and Jo Pratt have all already signed up to get involved in Seafood Fortnight, which will run from September 5 - 21.

The celebrity chefs will be contributing new and delicious seafood recipes to help increase awareness of how easy it can be for everyone to eat their recommended ‘2 a week’.

Speaking about the wonderful variety of seafood available in the UK, Phil Vickery said: “We are so lucky to have a coastline that supplies us with a vast array of fish and shellfish. With so many delicious species available, consumers have an abundance of tasty seafood to choose from wherever they are in the country!

“I’d love to see people trying out new recipes with some of the amazing produce Britain has to offer and Seafood Fortnight gives everyone the perfect opportunity to try some new seafood dishes in restaurants and kitchens across the country.”

Nutritionists agree that everyone should aim to eat a minimum of two portions of seafood every week, as it is an excellent source of protein and also provides essential vitamins and minerals. At least one of these portions should be oil-rich, such as mackerel or herring, which supply valuable omega-3 fatty acids to help maintain a healthy heart.

Seafood Fortnight presents the ideal opportunity for the industry to boost consumer awareness of the many benefits seafood offers and drive sales, and remind customers of the importance of eating sustainably sourced species.

*Log on to www.seafish.org/2aweek for regular updates on what’s happening throughout the industry and across the country during the UK’s biggest celebration of seafood - Seafood Fortnight.

www.fishupdate.com is published by Special Publications. Special Publications also publish FISHupdate magazine, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.

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