His responsibilities at Seafish include media relations, internal communications, industry communications, the internet and the Seafish brand, design and print strategy.

John Rutherford, chief executive of Seafish, said: “James joins us at a time when the need to communicate with all of our audiences, from industry to government and environmental organisations, has never been greater.

"I am sure that he will be able to put the skills learned as a senior communications manager in commercial organisations to good use in championing the UK fishing industry.”

Mr Wood added: “I was attracted to this role because of the wide range of responsibilities it includes, and the fascinating debates surrounding fishing in the UK.

"It’s important to me that the seafood industry in general and fishermen in particular should be properly represented in the debate about sustainability and the marine environment.

"Working with my team, I hope to be able to deliver improvements across the board in terms of how Seafish talks to its audiences, and just as importantly, how well we listen as an organisation.”

www.fishupdate.com is published by Special Publications. Special Publications also publish FISHupdate magazine, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.

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