To secure funding, applicants must describe how they will raise consumer awareness of the ‘2 a week’ message, the health benefits of fish and shellfish, the diversity of seafood available and the importance of sustainability.

Businesses applying for funding must be prepared to at least match any funding received through a Seafish grant.

Ben Bartlett, a foodservice consultant, sits on the Seafood Fortnight steering group.

He said: “Seafood Fortnight is an excellent platform for foodservice, processors and retailers alike to raise awareness of their seafood offering. Businesses should make the most of any funding available, as it can be valuable in helping them stand out from competitors.

“The ‘2 a week’ and healthy eating messages are becoming ever more important to consumers, so it’s essential to maximise these and link them to the wonderful variety of seafood we have available in the UK.”

The grant applications will be assessed by a team from Seafish and the seafood industry.

For a financial support application form, e-mail Dawn Sneddon at Seafish on d_sneddon@seafish.co.uk or call 0131 524 8641. Forms must be submitted by 5pm on Friday 30 May and clearly indicate the proposed budget breakdown against activities. They should also state the total amount of financial contribution being made by the applicant.

www.fishupdate.com is published by Special Publications. Special Publications also publish FISHupdate magazine, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.

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