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Minister in Grimsby for fish campaign - and see amazing success story!
Published:  01 November, 2012

UK Fisheries Minister Richard Benyon was in Grimsby this week to see at first hand the amazing success story of the Saucy Fish Company. He visited the port as part of  the Seafish campaign to encourage the UK to eat more fish.

After meeting local fishing leaders he visited the Seachill factory, part of the Icelandic Group, and which produces the new Saucy Fish products - a marriage of fish such as salmon and smoked haddock with special sauces - which is one of the UK's fastest growing brand.

Last month it was predicted that national and international sales would reach 200 million euros by 2015. Mr Benyon praised the operation and said it would help his 'Fish is the Dish' campaign.

The ‘Fish is the Dish’ campaign which is currently being run by Seafish, the body which supports the UK seafood industry, targets parents and encourages them to introduce fish as a main part of their children’s diet. This will make them more likely to continue to eat fish through adulthood, which will be good for their health and the health of the industry.

Visiting the Seachill fish processing factory in Grimsby,  Richard Benyon saw firsthand the top quality products they produce. He has also called on the public to make 2013 the most successful year ever for the UK fishing industry, by making fish a central part of their diet.

The Minister was also keen to promote different types of species that are not normally found on dinner plates but are plentiful in our seas. Currently Brits favour Salmon, Cod, Haddock, Tuna, and Prawns while there are many other species such as Saithe, Hake, Whiting, Ling and Gurnard that also make an excellent meal.

By making different species of fish a key component of people’s diet this will allow British fishermen to target and land these more plentiful species to discard less fish and for our seas to be managed sustainably.

Fisheries Minister Richard Benyon said: "Fish not only has many nutritional benefits but also supports many local communities up and down the country.

“Currently four out of five households eat fish at least once a month – I want to see that increase to twice a week."

He added: “By trying different types of fish and buying British we can help ensure that this industry can thrive for years to come and boost the economy at the same time.”

During the Minister's visit to Grimsby, he was given a detailed outline of the campaign and its goals and was particularly impressed with the campaign's website which makes ‘fish easy’ by identifying simple recipes that can be made to everyone’s taste.

"This is a great campaign that will help shape the eating habits of the next generation. It also highlights how easy it can be to cook an amazing fish dish at home without any difficulties," said the minister.

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