Established in 2005, the annual Seafood Champion Awards are intended to recognise people who are advancing the market for eco-friendly seafood.

Mike Boots, director of the Seafood Choices Alliance, commented: “The 2008 Seafood Champions are taking sustainability to another level. Each one is a leader in their sector and the Alliance applauds their efforts to advance both an environmental and economic bottom line for their businesses, showing that the two goals go hand in hand around the globe.”

Mike Mitchell has worked with the Young’s business for nearly 25 years, becoming a skilled specialist in seafood quality and technical standards. More recently, his work in the sustainable fisheries arena has led him to become an industry expert in this field, particularly on the issues of traceability and sustainability. He also bridges the science and fishing sectors through his work with the European Seafood Processors association (AIPCE).

Mike now leads this issue for the whole of the Foodvest Group.

The Seafood Choices Alliance is an international association which aims to help everyone in the seafood industry – from fishermen and fish farmers to distributors, wholesalers, retailers and restaurants – to make the seafood marketplace environmentally and economically sustainable.

www.fishupdate.com is published by Special Publications. Special Publications also publish FISHupdate magazine, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.

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